Gift Card program is a marketing program, which is both side profitable for the cooperating companies. The principle of program is the following: customer who wants to buy a present for someone for any occasion gives them a Gift Card - the freedom to choose their own gift.
Remember that every unit sold from a gift card program represents two customers for your business: the card buyer and the card recipient. While you can only track results from gift card use, the person purchasing the card may buy something in addition to the card. Even if they don't, they still see what you have to offer and may keep you in mind for future purchases.

• Gain new customers:
  Since the cardholder is often different from the card buyer, you have the opportunity to build relationships with new customers.
• Advertising opportunities:
  Most of gift card users possibly will never come to your location if they were not presented with the Gift Card. Credo company uses different types of advertising media: TV(ORT, RTR, Euro news), radio(Aurora, Van), magazines, distribute leaflets where your logo can also be listed.
• Help to strengthen relationships with customers:
  The Gift Card provides your customers an alternative way (beside cash or credit card) to shop/buy merchandise in your store.
• Increase brand awareness:
  Credo Gift Cards work as a small advertisement in your customer's wallet or purse. They remind your customers to visit and shop at your store.
• Marketing tool
  You have a great marketing tool to bring in new, never seen before customers.